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I am a consultant thinker and creative strategist with a track record as an entrepreneur and brand builder. I founded the REMO General Store in 1988; and co-founded the General Thinking network in 2001. I also enjoy a long and ongoing association with the TED Conferences in New York, and, since 2009, have been Licensee for TEDxSydney, an annual flagship TEDx event (now at the Sydney Opera House) which has become the leading platform and pipeline for the propagation of Australian ideas, innovation and creativity to the rest of the world. Over the years I have done a great deal of thinking about products, experiences, brands and what it takes to engage customers and create desire. I am driven by a passion to communicate, inspire and delight. Although not formally trained as a creative director, I have been dreaming, designing & doodling for much of my life. I live in Bondi very near the beach with my wife Melanie, two children: Lola and Roman, and a small black dog named Pearl.