As an avid Soft Plastics fishermen, Gobblers Lures founder, Andrew Turnbull started making Soft Plastics in late 2012, with specific shapes and colours suited to target many different areas and fish species throughout Australia and the world! The results were instant, Word spread, and after a few magazine articles and TV appearances confirming how effective these Lures can be, a growing request too purchase Gobblers from other fishermen followed. The Gobblers team take pride in specifically looking at the reasons behind why fish strike and put in hundreds of hours of research, working out the best formula in each Lure to ensure their customers share the confidence on the water only Gobblers Lures customers can enjoy. Gobblers have built a reputation for making Soft Plastics that out-perform, even in the toughest conditions in both Salt and Freshwater and are purchased by anglers from all over the world who demand the best performance from their Lures.