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Brand Mix 2009

A year of branding blog posts

de Martin Bishop

Tapa blanda
Cubierta flexible y laminada, con acabado de brillo intenso.
Tapa dura, sobrecubierta
Cubierta de lino con sobrecubierta a todo color y solapas
Tapa dura impresa
El diseño de la cubierta está impreso en la tapa dura
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A collection of branding stories, ideas, thoughts and observations from a year when Barack Obama took office, GM went bankrupt, Susan Boyle dreamed a dream, Twitter took off, Starbucks launched an instant coffee, the pigs gave us flu, we found water on the Moon and Michael Jackson died.
Características y detalles
  • Categoría principal: Negocios y economía
  • Características: Vertical estándar, 20×25 cm
    N.º de páginas: 100
  • Fecha de publicación: nov. 23, 2009
  • Palabras clave brand strategy, brand architecture, blog book, year in review, Brand, branding, marketing, 2009
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mjbishop
Martin Bishop
Fairfax, CA

I am a brand strategist with Landor Associates, based in San Francisco. Clients that I've had the opportunity to work with include: HP, Citi, IHS, Wellpoint, Wal-Mart, Starz Entertainment and Chevron. Before joining Landor, I worked in brand management with Nestlé and Müller Dairy, in the U.S. and European markets.

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