Upshift Online: Based in the heart of Idaho, Upshift Online is dedicated to feeding off-road adventure enthusiasts the content they’re looking for — detailed articles about the most phenomenal places to explore around the world. An integral part of these articles is striking visual imagery that captures the essence of every destination, photographs that inspire as well as captivate. Plus, since adventure enthusiasts are by necessity and nature practical people with a how-to mentality, Upshift Online includes reviews of hardware, riding apparel, camping supplies and project bikes built for adventure.