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Move the Shampoo

Quirky lessons in behavioural effectiveness

de Bri Williams

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In Move the Shampoo behavioural specialist Bri Williams introduces you to fourteen key lessons in behavioural effectiveness. You'll learn why influencing customer behaviour depends on:
- Wearing tennis shoes
- Guarding the potatoes
- Positioning the birdbath
- Dropping the car keys
- Tiling the floor
- Taming the Time Lord
- Unjamming the suitcase
- Moving the shampoo and more!
Sitio web del autor
https://www.briwilliams.com.au
Características y detalles
  • Categoría principal: Negocios y economía
  • Características: 15×23 cm
    N.º de páginas: 48
  • ISBN
    • Tapa blanda: 9780464693185
  • Fecha de publicación: oct. 17, 2018
  • Idioma English
  • Palabras clave behavioural economics, conversion, sales
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PeoplePat
Bri Williams
Australia

Bri Williams is The Behaviour Changer, one of Australia's leading authorities on behavioural influence. Bri founded People Patterns in 2011, a specialist consultancy that helps improve the effectiveness of businesses and individuals through behavioural science. Bri's books make the science of influence easy to understand and apply.

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