The competition is fierce in the service industries. Price becomes a major factor in driving differentiation. Competing on price, unfortunately, commoditizes your offering and doesn't create greater value for the consumer or the business. The alternative is to stop acting like a service business and elevate your business to an Experience.

The Guidebook is creative idea sparker for experience design for the non-designer and professional. Through the use of a unique wordplay and idea shaping process, The ERY Method Guidebook will take you step-by-step through the initial process of creating an experience from a service-based business and add greater impact and value to your business. By staging an experience for the consumer, you become unique and differentiate yourself apart from the tradition service competition.