Your Future in Industrial Advertising
The George Dilling Lectures
de T. Edward Fox
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Acerca del libro
One of the longest-running employees in the Swift organization, George Dilling has worked his way up from writing press releases to becoming the head of all of Swift Enterprises and Swift Construction Company communications. Whether it is simple radio communications, interplanetary communications, the Swift's CCTV network or advertising, George commands it. This is a compilation from a series of lectures he gave at three major universities discussing what it takes to get ahead in the world of industrial advertising—not to be confused with commercial advertising!
Características y detalles
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Características: 13×20 cm
N.º de páginas: 50 - Fecha de publicación: nov. 04, 2010
- Palabras clave Swift Enterprises, Tom Swift, Advertising, communications, Harvard
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