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In the digital age, where millions of articles, videos, and social media marketing posts compete for attention every single day, content creators and marketers have considered various ways of stand out. One such tactic, typically referred to as clickbait, has gained both popularity and controversy for its effectiveness in grabbing attention but often misleading users. This article will delve into https://propellerads.com/blog/adv-clickbait/ is, the ins and outs, the pros and cons of using it, and its ethical implications in content marketing. What is Clickbait? Clickbait describes content, typically online, which uses sensationalized or misleading headlines, images, or descriptions to entice users to visit a link. While clickbait’s primary goal is always to generate clicks, the information it results in often doesn’t deliver around the promise manufactured in the headline. For instance, a clickbait headline might claim, “You Won’t Be