Predictive Poetry
de Josefsson, Ward + Wolstein
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Tapa blanda ISBN:
9781389725517
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Over the summer of 2017 Craig Ward, Fanny Josefsson and Ilana Wolstein discovered a mutual admiration for the abstract — and frequently profound — sentences generated by repeated use of the predictive text bar on Apple’s iOS.
Predictive text draws from a library of each user’s most frequently used words to contextually suggest three words most likely to follow another. In doing so, it creates a fragmented recollection of messages we have already sent; a broken portrait of us and how we communicate.
To create the poems, an initial word was chosen and from there, the predictive text library was navigated with a choice of only three words at a time. To maintain the flow of writing, punctuation and line breaks were generally added afterwards.
In essence, this becomes a form of restricted writing, akin to the minimalist poets of the 20th Century. The results are at times clumsy or childlike, occasionally falling into a feedback loop, while others present us with truly poetic, existential observations.
Predictive text draws from a library of each user’s most frequently used words to contextually suggest three words most likely to follow another. In doing so, it creates a fragmented recollection of messages we have already sent; a broken portrait of us and how we communicate.
To create the poems, an initial word was chosen and from there, the predictive text library was navigated with a choice of only three words at a time. To maintain the flow of writing, punctuation and line breaks were generally added afterwards.
In essence, this becomes a form of restricted writing, akin to the minimalist poets of the 20th Century. The results are at times clumsy or childlike, occasionally falling into a feedback loop, while others present us with truly poetic, existential observations.
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Craig Ward
Brooklyn, New York
Craig Ward runs an independent studio for design and art direction in New York City — Occasional artist, sometime author, and a contributor to several industry journals, he is internationally known for his pioneering typographic work for clients such as Calvin Klein, Dior, Adobe, Nike, Macy’s, GQ, The New York Times, Dockers, Hennessy, Sony BMG and countless others across the fashion, music, advertising and publishing industries.