Tasting Notes is part of an ongoing quest for a more transparent coffee culture. The book’s text is mined from advertising copy - hyperbolic descriptions of coffee and its origins. This text is paired with advertising imagery from Chicago coffeehouses, especially depictions of labor and coffee production. By appropriating advertising tactics, Tasting Notes demonstrates the disparity between the message of marketing and the reality that it hides. This sense of artifice and illusion is referenced throughout the visual language of the book.
Levi Sherman is a visual communicator who is currently an MFA candidate in the Interdisciplinary Art program at Columbia College Chicago. He works primarily in print media and book art, though his work is infused with a design sensibility stemming from his BFA in graphic design. This design thinking reflects a belief that art can solve real problems and bridge the gap between personal experience and global consequences.
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