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In today's society, one of the biggest markets is motivational speaking. The industry is saturated with feel-good ideaology and cleverly constructed phrasing. It has become a major stream of income for many people, but it comes with a huge risk. So much of the banter used is misleading and potentially harmful. Left with no interpretation and poor word choice, these phrases can actually do more harm than good. In this book, author Theo Tucker takes us through 5 of these common phrases and illustrates the gaping holes in their philosophy and intent. He challenges us to think deeply about the words we use to inspire, and to avoid the potential toxicity of today's most engaging markets.