Jennifer Otter grew up in the small beach town of Santa Cruz, CA. From a young age, she carried a Fisher-Price record player around with her instead of a doll. By age 18, she had her first paid position in the music industry, as College Marketing Representative for Sony Music, touring with Pearl Jam, Rage Against the Machine and a little band called Nirvana. At 25, she went on to be the West Coast Marketing Director for Interscope Geffen A & M Records, creating branding and marketing campaigns for artists such as No Doubt, Sting, U2 and Eminem.
In 2003, she left to start her own marketing company, working with a variety of culture industry tastemakers, including L.A.M.B., Facebook and Quannum Projects, while lecturing at San Francisco State University and writing her M.A. in Humanities on Morrissey fandom as religion.
Currently, she is a Lecturer at the University of East London and finishing her PhD at Goldsmiths University of London in Cultural Studies.