Stockholm, Sweden
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The idea was born from the huge passion for Photography by wondering on the fate of it in a country known for its technological leadership; from the concern about the consequences of an exclusively digital approach heralded online; from the observation of the irrepressible reproducibility of images dispensed on the web; from the reaction to "photographic mannerism" and the mere technical canons of perfection of Photoshop; from the need to redefine the concept of "Uniqueness” and "irreproducibility "of photographic icons.

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The search for the key to the concept of Uniqueness seems inapplicable to Photography. Uniqueness, a synonymous with unrepeatable or its difficult reproducibility, may be the solution, although not the only one, to define Photography as authentic Art, non-counterfeitable. The Uniqueness as an antagonist to replicas.
The Photography, ontologically reproduced endlessly since its birth, appears currently in a state even more critical. Not only because of digital - which has modified

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