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A collection of branding stories, ideas, thoughts and observations from a year when Barack Obama took office, GM went bankrupt, Susan Boyle dreamed a dream, Twitter took off, Starbucks launched an instant coffee, the pigs gave us flu, we found water on the Moon and Michael Jackson died.
I am a brand strategist with Landor Associates, based in San Francisco. Clients that I've had the opportunity to work with include: HP, Citi, IHS, Wellpoint, Wal-Mart, Starz Entertainment and Chevron. Before joining Landor, I worked in brand management with Nestlé and Müller Dairy, in the U.S. and European markets.