In September 2009 Martin Parr sent his friend and colleague Joachim Schmid a VIP pass to the Berlin Art Forum, that he had recently received. He thought nothing of this, as he was sending Joachim something else anyway and knew full well, he would be unable to attend. Joachim saw this as an opportunity to visit the fair and take photos in the spirit of Martin Parr. He was to be Martin Parr for the 23rd September. For those that know anything about Joachim, this is a big surprise, as his career in the art world is based entirely on orchestrating other people’s photographs.
Joachim then invited Martin to be Joachim Schmid, and he decided to trawl through the “Martin Parr, We Love You” group on Flickr. This was established a few years ago as a forum for photographers who had been seemingly influenced by his photographic language. So in the spirit of Joachim Schmid, Martin looked for the most “Parr-like” images. He then wrote to all the selected photographers and invited them to participate in this project, in exchange for a copy of the book. The resulting two sets of images are what you find on these pages.