"Once there was a bright young man who was looking for an effective designer. He wasn’t looking for just any designer. He wanted to find a designer who could design complex technology that was simple to use."

Follow a young man’s journey as he discovers the three secrets of user-centred design.

After reading this 40-page fable, you'll understand the framework of user-centred design and know how to apply it to your own design project.

It's a small book that has big results.

All profits from the sale of this book are donated to Room to Read.