The internet is flooded with billions of photographs, many of which are hosted on photo sharing websites like Flickr. With millions more added every day, we often wonder why people decide to take these pictures, why they save them, why they put them on public display. Studying the captions and descriptions of these photographs we see a variety of reasons for their existence. One of them is simple, striking and apparently quite popular: "I thought it looked cool." There is an incredible number of photographs on Fickr that people have taken because they thought something looked ‘cool’.
The book consists of 116 images based on various perceptions of what people consider to be 'cool'. Each picture is accompanied by the photographer's original caption. The resulting collection of images is very revealing and often hilarious.