a logo is not a brand.
a brand is what comes to mind when you see a logo.
de Miriello Grafico
This small format book presents the identity design of Miriello Grafico, a San Diego based branding and design firm.
The book attempts to demonstrate that while a company's logo is important to a brand, it's the complete story a company tells that constitutes the brand.
The book features the identity work of both large multi-national firms and smaller start-ups, providing a valuable reference for graphic designers and branding professionals.
Miriello provides brand strategy and design expertise. We also are constantly devising new projects about the arts, community building, exploration and collecting- that we often turn into publications. We value books, the ideal souvenir to document and share ideas,