Social media has been more disruptive to business than any technology we’ve yet known. The balance of power in the brand-consumer relationship has tipped decidedly to the consumer—and there’s no going back. Those who adapt first and best are already moving to the head of the pack, reaping millions in benefits from their social investments. Those who don’t, risk falling irreversibly behind.
Based on the strategic and tactical insights of Lithium Chief Scientist, Dr. Michael Wu, and business strategist Geoffrey Moore’s Four Gear Model, The Science of Social 2 is a simple, but visionary model for achieving lasting success in today’s marketplace. The Science of Social 2 unpacks a sustainable social strategy that keeps four critical “gears” moving in concert: acquisition, engagement, enlistment and monetization. Done right, all four gears spinning together results in that all-important viral loop that can persist over the long-term: more customers buying more, willing to pay a premium for your products, staying loyal longer and recruiting other customers—all the things that can send your brand to the front of the pack and keep it there.
Dig into The Science of Social 2—Social Strategies for Long-term Business Advantage and the Science Behind How They Work. Move your brand toward increased sales, higher margins and lasting competitive advantage.