Like most 12-step recovery programs, the ideas contained in "Twelve Steps to Creating Breakthrough Advertising Campaigns" are not new.
But when used together, they can help create revolutionary ideas.
Don’t think you need a twelve-step program for your ad campaign? Well denial, as they say, is the first stage to recovery.
And if you’re like most companies, your advertising campaign needs to recover from years of “playing it safe.”
At it’s best, this playing it safe strategy will only succeed in holding your revenue at its current level. A majority of the time, however, it is the cause of continued diminishing returns.