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WAR&ECO is an idea, a concept that aims to expose world corruption through emotive art, and to communicate on a subliminal level through powerful design. This is a small book, a selection of some of my favourite shots, each with hidden subliminal meaning that is up to the viewer to find and interpret. This is not a book to flick through and admire the photos, it is intended to provoke thought and more questions than answers.
All my work for WAR&ECO to date has been focused towards realizing a powerful visual brand that adds something of value to society. The idea is to use design to push forward important ethical beliefs and to allow those beliefs to rise up into the consciousness of society. Keep an eye out for WAR&ECO, clothing, books and live art will all be part of the overall message.
The world around us operates on many levels; we interact and live for the experience of what happens next. As a designer, and as an artist, I believe that communication is vital to the human experience and to the ways in which we live. Creative thinking and the skillful use of a diverse range of mediums is a powerful tool that can efficiently add additional layers of meaning to an idea, service or message whilst also opening up new opportunities.