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A snapshot of Odeon at the Paris Metro and a black and white high contrast image of the super structure of a Marlboro billboard taken in Cambridge, Massachusetts, both photos taken in the late seventies: those are some of the first photographs I have taken of billboards. It wasn't until I started digitizing my old negatives that I discovered those photographs some thirty years later. After those two early photographs, it wasn't until 2008 with my introduction to digital cameras that I once again became interested in taking serious photographs.
While spending part of each year in the Philippines and riding a lot in cars, I decided to start photographing from the car and billboards became one of my interests. The Metro Manila area of the Philippines is a rich area for one who is interested in billboards; that is why most of the photographs in this book are from Manila. Other billboards were found throughout my travels to other countries. Although I have never really liked billboards, and it was good that laws were legislated to restrict their use in the United States, I still find them extremely interesting. How they relate to their environment, their increase in size, the quality of printing, and the addition of digital mega-screens are some of the changes that have taken place from those early years.
The cover background shows Coca Cola painted on a wall of brick, an example of a vintage billboard in Washington, DC. A photograph of grass was then used to reverse out the title of this book, thereby suggesting the hope that one day billboards could be turned into vertical gardens. That said, I hope you enjoy my selection: photographs of billboards in their environment from around the world.
Joe Kredlow and Nannette Gonzalez are award winning graphic designers whose work is included in the prestigious annual AIGA best fifty books in the United States and have won numerous other design awards. They reside in Washington, DC and spend part of the year traveling and taking photographs. More information about the designers and their work can be obtained by contacting them at email: email@example.com. Over 40 years of experience in the arts, including entrepreneurship in the areas of graphic design. Their work includes the design of numerous publications and printed materials for various corporate, academic, and professional clients. These consisted of corporate identities, logos, letterheads, posters, brochures, invitations, book covers and interiors, packaging, and signage. (Firm: KREDLOW / GONZALEZ)