With 20 years experience in traditional hand drawn conceptual architectural illustrations behind me. I have observed over the years that this fundamental part of design is becoming extinct. The art is being lost as it is replaced by technology. I wanted to create an elegantly presented book whereby the illustrations tell the story. The kind of book that is not only pleasing to the eye but interesting at the same time. The chapters have been broken down to show a comprehensive visual explanation of the various design stages within architectural projects, which are achieved by the means of distinctive changes in approach to drawing technique and style. Each chapter begins with a cover page with its chapter title, a chapter description where the text serves as a graphic, as well as a related dictionary definition. What follows, is a series of well presented related illustrations.