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Fashion photographer... Creative Director... Edgy Elegant... Digital Luxury... Per Zennström is a Fashion Photographer & Creative Director, On-Line Publisher & Public Speaker, passionate about pop-culture, new media, technology and the space where they all come together to meet, mix and match with business... He is drawn to the field of fashion photography, where he feels there is a constant hunger and need for innovation and search for new expressions. Pop-culture with all it's facets plays an important role in his universe, be it film, design, the "business" itself, new digital media, new technology and so on... Thriving on the ephemeral and fleeting aspects of this sometimes fickle environment he tries to turn these "limitations" into opportunities "Edgy Elegant" is a look that Per Zennström is aspiring to which means a dose of classic fashion photography + a twist to give the edge. "If the girls look beautiful You can do almost anything after that"