we believe everything starts with a simple question.
the ask notebook is a belief that ideas and work gets done in a notebook.
we also believe in indexing your notebook. the concept of indexing comes from an idea from Tim Ferriss "indexing a notebook is one of the most important skills for converting excessive information into precise action and follow-up." http://www.fourhourworkweek.com/blog/2007/12/05/how-to-take-notes-like-an-alpha-geek-plus-my-2600-date-challenge/
ask is a belief that turning off technology and taking it back to the basics is a better way to work.