This book is a simple toolkit for all design students wanting to learn about the key processes of designing and presenting a brand identity.
This book includes principles for:
*breaking down and writing a branding brief
*a simple outlined strategy to aid a brand designer
*includes case studies of industry examples
*the process of coming up with ideas and visual development
* and presenting a finished brand identity to a client, including the full contents of an identity guideline.
Currently a post grad student. Studying a masters in Visual Communication, specialising in brand communication. I also have a large interest and strong practice in typography design and brand awareness. I have gained over 2 years experience as a freelance a visual communicator, working on brand identity and brand awareness projects. As well as aiding customer experience, services and use of social media for various businesses. My personal interests and hobbies include: travelling • socialising • networking and collaborating • observation of marketing and brand campaigns • brake dancing, Im currently helping and taking part in an olympics sponsored, dance performance • look after my two pet turtles • Sports and fitness For any more information please contact me on the email: firstname.lastname@example.org Also follow me on twitter, @89freshhh
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