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This book aims to vividly illustrate why the online-‘real world’ divide is a false one, and the practical interconnectivity between online organising and offline tactics that’s always been present in good campaigning, dating back to the Howard Dean campaign.
You’ll see examples of creative and strategic campaigning using new social media strategy combined with time-honoured techniques of building power and exerting influence to win campaigns.

PLEASE NOTE: we also have a cheaper soft book, available here:


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Make Believe
Make-Believe Sydney, Australia

Make Believe is a boutique global communications consultancy working with leading non-profits and social enterprises on organisational strategy, brand development, constituent engagement and campaigns that win.

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