If you're a socially conscious entrepreneur, small business owner, coach or healing practitioner, and want your brand to sparkle, this book will inspire you. It is not a comprehensive tutorial on copywriting, but rather a playful guide to bringing your heart and soul to your marketing message. Blending a spiritual psychology approach with sound traditional marketing concepts, these nine essential principles provide a foundation to market your brand both authentically and effectively. They apply whether you are writing website content, newsletter articles, video script or a press release. You may also find that many of these suggestions apply quite nicely to life in general.
Teri Breier, the Writing Goddess, is a copywriting and strategic marketing consultant specializing in small businesses and socially responsible companies, including natural products, beauty, healthcare, education, financial, real estate, technology and non-profit organizations. She collaborates with select strategic partners for graphic design, web development, public relations, marketing consulting, video production and social media on behalf of her clientele throughout southern California, across the U.S. and globally.
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