If you're a socially conscious entrepreneur, small business owner, coach or healing practitioner, and want your brand to sparkle, this book will inspire you. It is not a comprehensive tutorial on copywriting, but rather a playful guide to bringing your heart and soul to your marketing message. Blending a spiritual psychology approach with sound traditional marketing concepts, these nine essential principles provide a foundation to market your brand both authentically and effectively. They apply whether you are writing website content, newsletter articles, video script or a press release. You may also find that many of these suggestions apply quite nicely to life in general.