Depending who you ask, Artforum is, … well, it depends who you ask.
Its importance to the development of contemporary art (directly in the USA, indirectly from there to points wider) is, however, undeniable – particularly with regards to practices that originated in the early to mid-seventies in New York City.
The Press is, indeed, impressed. We assume there is a formula that they have been following, a secret behind their method. So, we spent the last five-some years carefully studying the magazine to find that elusive formula.
Herewith, volume 1 (of 6) of the results.
(for more on this project, and others, see our website, http://www.parasiticventurespress.com)