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Since late 2006, 12:20 has been inviting an eclectic range of creative people to contribute an image for the ‘Ideas at 12:20 - Creativity for Charity’ project. The initiative aims to help raise funds and awareness for World Vision Australia. Each contributor, selected from a wide spectrum of fields and disciplines, was given the same tight, yet broad, creative brief: ‘Submit an image inspired at the time 12:20’. The images received display the diversity of ideas that were imagined and freely contributed by the philosophers, animators, chefs, musicians, photographers, illustrators and fashion designers, amongst others, who have generously participated in this project.