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This book is the catalog of the temporary exhibition "Stars on sale! Hollywood in American advertising (1930-1970)" produced by the Museum of the Cinema of Girona, in Catalonia, Spain, with print advertisements coming from the Roger Biosca Collection.
The purpose of the exhibition and catalog is to bring to light the narrow ties that exist since the beginning between the film and advertising industries, particularly during the golden age of the American cinema.
For more information about ads, see also http://www.advertisingexhibitions.com