The main objective was to design an identity system for the new residence hall’s cafe that will cater to both Mass Art and Wentworth students.
Introducing Flock...

The definition of flock is when groups of individuals with similar interests unite. Therefore in keeping with the suggestive and playful quality of the definition and the quote “Birds of a feather, flock together,” I felt it was important to create a space where students feel welcome to flock to. I envisioned a fresh and youthful style with insightful color and bold signage combined with a laid back atmosphere that aims to encourage socializing, study group sessions or basic nutritional refueling.