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We decided that there should be rules for men to learn (and for women to know) so that they are positioned in a way that women are attracted - not just to the look and inner beauty of a man - but also to the way that he lives his life and treats his mate.
This book contains rules, and exceptions to those rules. And as a wise woman once said, "rules are made to be broken." Once you know the rules you may break them if you so choose...but knowledge is key.