Blind taste test results of over 140 California Merlots by everyday people.
5" x 8"
Black & white with color covers.
From late 2007 to December 2009, we conducted blind taste tests of every 2005 California merlot we could purchase at retail stores or online. Our tasters consisted of everyday wine drinkers. Some considered themselves "beginners", some were "casual" tasters and we even had some connoisseurs. We took into account all levels of wine drinkers to average our wine ratings.
We rated each wine on a 1-100 scale. If the wine ranked 80 or higher, then the rating was listed in the book. If the wine had a 79 or below, we left the rating out of the book. We only recommend wines that we rated 80 or higher.
We had fun with this book and we think you will enjoy reading the comments about each wine. Ultimately we hope this book will help you decide on what wine to buy and for what occasion.
Alex Striler has been involved in action sports since 1998. During the Internet boom, Striler invested in a startup company that created merchandising websites for action sports brands. He initially partnered with Tony Alva to create an online retail and wholesale site for Alva's existing hardgoods and new softgoods. He also organized two professional skate tours across the Western states. For the next five years, Striler's company created over 30 merchandising websites for skateboarders, surfers, freestyle motocrossers and emerging action sports brands. During this time, he lobbied Wall Street to help fund the growth of middle-market action sports companies. In 2004, he became the President of Osiris Shoes. After helping to restructure Osiris, Striler worked with Championship Off Road Racing to create activation programs for sponsors and marketing partners. Striler currently raises money for entertainment venues, sanctioning bodies, race teams & action sports athletes.